We are proud to announce that Lucci, has been awarded Silver at the 2025 Best Design Awards, celebrating excellence in design innovation across New Zealand and Australasia.

Recognised in the Product Design Consumer category, Lucci impressed judges with its seamless blend of style, function and simplicity, reflecting Edwards & Co’s commitment to creating products that make life easier for families on the go.

Lucci has quickly become a parent favourite for its auto-folding mechanism, lightweight design, and compact portability making travel effortless without compromising on comfort or quality. Designed and developed in New Zealand, Lucci embodies the Edwards & Co ethos of thoughtful innovation that grows with modern families.

“We’re honoured to see Lucci recognised on such a prestigious stage,” says Mark Edwards, Founder and Director of Edwards & Co. “Every detail of this pram was designed with real parents in mind. The Silver award is a reflection of the passion and collaboration that goes into every Edwards & Co product.”

The Best Design Awards, organised by the Designers Institute of New Zealand, are the country’s most esteemed design accolades, celebrating outstanding work in fields including product, digital, spatial, and graphic design.