"Our products are designed to impress, designed to last, designed to change, and designed to give every member of the Edwards & Co family the smoothest possible ride."

Mark Edwards


How it all began

Edwards & Co started in 2014 when at the time, you didn't have many options. The overpriced, over-designed prams didn't suit everyday parenting, and others focused on "game-changing" features that you didn't really need.

Mark Edwards had a vision to make parenting a smoother ride...because there's nothing worse than leaving your pram on the side of the road when you don't know how to fold it to get it back into your car. (True story!)


Balancing quality & fun

Edwards & Co was born, a brand focused on features that parents care about, easy to fold, light, and easy to push and manoeuvre. So naturally, our Oscar Travel System quickly became a best-seller.

The Oscar helped ease you into new parenthood with features you didn't know you needed before having a baby. Like being able to lift and unfold your stroller one-handed while you hold your crying newborn who demanded cuddles as soon as you parked the car. Or the Carry Cot, which might be the only place your baby would sleep. Luckily the Oscar was easy to manoeuvre around the loungeroom or over bumpy tree roots at the park, depending on your baby's preference.


Growing momentum

Otto came along after Mark saw similar problems in the travel category, strollers that were either cheap and flimsy and known for being left behind at your destination, or strollers that boasted a ton of features that weren't practical for daily use. Instead, our compact stroller was light, durable and most importantly, comfortable for your child to sit and sleep in.

2018 was also the year Mark became a Dad.


An evolution

Armed with an added layer of insight as a new parent, Mark launched the Oscar Mx, his biggest project to date. The original Oscar was redesigned from the ground up to produce a high-performance pram with elegant visual appeal. The goal was the same: to get you out and about with your kids and love the experience.

One-handed parenting stepped up a notch with Oscar's memory adapter system for clicking the Capsule and Carry Cot to the frame. Adjusting the canopy and seat recline was quieter and smoother than before... because you shouldn't be walking on eggshells at naptime! And Oscar's popular parent-facing seat keeps you learning and growing with your child.

2022 and beyond

Still on a roll

As we continue to grow, we will keep focusing on designing quality products, retaining our small business values and enjoying having a direct relationship with our customers.

Our double pram, Olive, is the next big thing, but we're also having fun surprising our customers with accessories that make their parenting journey a smoother ride.

And in 2023? We hope to take Edwards & Co global! Watch this space...