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Edwards & Co Group Announces Acquisition of Cariboo Brand

by Zoe Goodman

Edwards & Co Group proudly announces the latest addition to its family with the recent acquisition of New Zealand brand, Cariboo. For over two decades, Cariboo has been a trusted name, providing families with high-quality nursery furnishings, including cots, bassinets, change tables, and accessories. Known for its commitment to quality craftsmanship and the use of premium materials, Cariboo has built a strong reputation both domestically and internationally. 


Edwards & Co, a boutique family-owned business, engages in the design, manufacturing, and sale of prams, car seats, and accessories in both New Zealand and Australia. The essence of Edwards & Co lies in the blend of a designer's passion and a parent's love, making it a unique presence in the industry. 


Mark Edwards, the Founder and Product Director of Edwards & Co, expressed his excitement about the strategic move, stating, "Bringing Cariboo into the portfolio aligns seamlessly with our commitment to family and creating a smoother parenting experience, as well as our focus on delivering high-quality, premium products. Cariboo is a natural fit within our brands and extends our current nursery offerings." 


CEO Ben Whitley emphasized the significance of this acquisition in realizing the company's multi-brand, multi-market parent and baby strategy. He stated, "Cariboo joins a modern family of brands with their own unique personality yet connected by a shared purpose of providing parents with the smoothest possible ride. Cariboo will maintain its independence as a brand, with its unique style direction, supported by Edwards & Co's marketing, sales, and operational infrastructure." 


Mark Edwards added, "Our focus is on delivering products that last and are loved on the go and in your home. Cariboo's nursery furniture and décor, including essentials like cots and bassinets, along with soft furnishings and accessories, offer flexibility and customization to meet the unique needs of every family." 


The company reassures customers that Cariboo will continue its legacy as a proudly New Zealand family-owned and operated brand. Over the coming months, Cariboo will seamlessly integrate into the Edwards & Co Group, ensuring continued national distribution through selected retailers.

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