Function-first design

Smart compartments and pockets for nappies, wipes, bottles, snacks and your essentials mean less rummaging and faster access.

Durable for real life

High-quality materials handle spills, playgrounds and daily use, while wipe-clean linings help your bag look great longer.

Effortless style

Minimalist silhouettes and neutral palettes blend with your wardrobe and transition beyond the baby stage.

Everyday organisation

• Multiple internal pockets for nappies and wipes
• Elastic bottle bands for quick feeds
• External quick-grab pockets for phone, keys or pacifier
• Comfortable carry options for hands-free days

Travel & weekends

• Durable shells for airports and road trips
• Generous capacity for spare clothing and snacks
• Easy-clean interiors for on-the-go messes
• Trolley sleeves or wheels on travel models

Style-conscious parents

Convertible designs switch from stroller hooks to shoulder or backpack carry, with premium finishes and subtle branding.

From newborn to toddler

Layouts evolve as your child grows—use bottle pockets early on and repurpose compartments for snacks and toys later.

Bottle-ready

Dedicated insulated or elasticated pockets keep bottles upright and easy to access.

Zipped security

Internal and external zipped compartments protect valuables and small essentials.

Mesh organisation

See-through pockets help you spot nappies, wipes and creams at a glance.

Attach & go

D-rings and clips for toys, sanitiser or keys keep daily carry streamlined.

Easy-clean linings

Wipe-down interiors and robust exteriors simplify clean-ups on busy days.

Carry your way

Backpack, tote or cross-body configurations adapt to pram walks and café stops.

Capacity & layout

Match the internal volume and pocket layout to your routine. Consider how many nappies, wipes, bottles and spare outfits you carry.

Comfort & carry

Adjustable straps, padded back panels and convertible options reduce fatigue on longer outings.

Durability & cleanup

Choose materials that handle spills and weather. Wipe-clean linings and reinforced seams extend lifespan.

Style & versatility

Neutral colours and minimalist styling help your bag transition beyond baby years as a daily tote or backpack.

ED & CO Total Tote

An all-rounder with mesh compartments, zipped pockets and elastic bottle storage. Sleek lines pair with pram or office looks.

Backpack

Hands-free comfort plus thoughtful organisation. Often paired with a changing mat and wet bag for quick on-the-go changes.

Travel Bag

Built for big days out and flights, with robust structure and travel-friendly features like trolley sleeves or wheels (model dependent).

ED & CO Puffer Pack

Modern silhouette with external zipped pockets for quick access and a spacious interior for layers, snacks and toys.

NZ-based, parent-focused

Designed around real families and local lifestyles, from city errands to weekend adventures.

One brand, many needs

Complete your setup with prams, travel gear and nursery accessories for a cohesive look and feel.

Support you can trust

Helpful customer care and practical advice from a team that knows the products inside out.