Edwards & Co

Edwards & Co Reveals New Look For 2021

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EDWARDS & CO REVEALS NEW LOOK FOR 2021 

Edwards & Co has expanded their range with the addition of a new colourway to the Mx Collection. 
 
The award-winning Oscar Mx stroller is now available in Sand, alongside the original colours: Black Luxe, Smoke and Slate Grey. 
 
The new year update also includes a refresh to the Luxe Liners with Sage Green, Sand and Frankie’s Pink replacing Mustard, Burnt Red and Moss Green.  

Mark Edwards, founder of Edwards & Co and the creative behind the new colours, said Frankie’s Pink was a colour born out of love for his first child, a son nicknamed Frankie.  
 
“Edwards & Co has always been about challenging the status quo and while some might think of pink as a bold move, we’re excited for it to represent our brand. It doesn’t matter if you’re having a boy or a girl.” 
 
Edwards & Co customers have been looking forward to the product release since a sneak peek announcement was made toward the end of 2020.  
 
One customer said, “I love that the pink one is Frankie's pink. Best part about supporting local is the personal touches like that. Makes us feel part of a wider family.” 
 
Judging from the comments on social media, the new colourway is set to become a must-have among new parents. 

All Edwards & Co fabrics are put through rigorous quality testing by an external laboratory, which includes things such as pilling, abrasion, toxicity, stain prevention (saliva, perspiration, food), UV and colour fading against international ISO standards.   
 
For fading, the canopy fabric exceeds the requirements set by this standard.  
 
The Oscar Mx in Sand and the three new Luxe Liners are available to pre-order now, with product expected to arrive in the country at the end of January. However, customers should note a possible delay due to ongoing shipping delays affecting NZ and Australia. 
 
 
ENDS 
 
For more information: 
 
Marketing/Social Media Enquiries & Requests for Additional Images, please contact Emily Parks emily@edwardsandcobaby.com 
 
Retailer Support, please contact Aimee Cardwell aimee@edwardsandcobaby.com